Service is the underlying impetus cornerstone of the company, conceptually, strategically, and, technologically. Service is not a one-way street. It is an interacting endeavor among two or more collaborating parties. Together, the best outcome is co-created that brings values to all participants.

ubiZense enables Services to bring Zense to you. Common Zense is welcome by most yet with a varying value gained. That is, Zense is very individual-centric. The Zense you get when the notification of the expected arrival time of your shared ride to get you to the airport to catch a flight would be different to you when the ride is to get you to the Mall for a Black Friday early start on Christmas gift shopping. That is, the degree of claimness, or measured value, varies for you and among individuals.

ubiZense empowers the role of a service, ensuring the an individual, a manager, a financial analyst, or whoever has the need to get a sense of current events, that the interaction with the service, zenseService, or zService, is fair and direct during the exchange process, with the common goal that a Zense is reached. How effective is the Zense to that individual/ Zenser is dynamic and individual-centric. Thus, a given Service takes on a continuous path of improvement as relevant data is made or to be made available.

In here, we define Service, based on our conceptualization of e-Service, and the Service-Dominant Logics (SDL) mindset, and of the Big Data era, as an exchange process in which two or more collaborating parties to work intellectually together, leveraging the world of data, big or small, towards a common goal that encapsulates values for all involved.

ubiZense builds zServices for you to own the zense. A zServices is a collaborative effort with you, an individual or a business entity, towards a specific objective of yours to allow on-target zense to reach you on-demand (via zenseApp). We recognize value-added transactions must involve both parties to allow collaborative co-creation. We have in practice with this business model to bring enterprises to the next level in a number of industries as a result of our services. We continue to build the underlying infrastructure, such as the zenseCloud, zServices for industries, and zenselytics (read more) to bear.

We highlight the aviation industry, the supply chain industry and the logistics industry next to bring clarity to ZENSE.

Airport ZENSE


OTP is important to all airports. Passengers are those who feel the effect. OTP is the time taken by a flight to arrive or to depart as scheduled should not equal or more than 15 minutes1. In arrival flights, the passengers' satisfaction is often affected by the wait time at the baggage claim. The process to remove destination bags from the arrival aircraft to the baggae claim belt system is part of the equation to improve OTP. Currently, this process, or Baggage Arrival Process (BAP), along with Baggage Departure Process (BDP), is handled typically by RHOs. BDP does not have a direct passenger exposure as that of BAP. Once the bags are checked in at the counters in landside, passengers do not have a direct visual of the process. Departing passengers also are more consumed with other procedural steps before sitting comfortably in the cabinet before departure.

Airport strives to maintain an overall OTP at desirable percentage level. For example, based on a report by, Osaka (ITM) has a 88.45% OTP2 among large airports3 in 2017 with average of the top 20 large airports as 82.4%. One step taken by IATA2 was to recommend beaggage tracking for its members (Resolution 753) to take effect since June 1st 2018. The whereabouts of a baggage are now known at four checkpoints: at where you checked in (the airline has possession of your baggage), at where your baggage is loaded into the aircraft, as you depart, and at arrival, at where your baggage, has been unloaded from the aircraft, is ready to be transferred to the designated reclaim belt, and lastly at the carousel where you can retrieve your baggage to continue on with your destination.

A proof-of-concept service system for airfield has been implemented recently to leverage IoT to bring focus and clarity to airside operations. Some specific areas of concerns are data quality, data sharing, and data integration. ubiZense has proposed to address the quality with digital timestamp, and integration with integrative intelligent weaving by relationship-based access control (ReBAC) at this time.

One of the many challenges to declare absolute accuracy of OTP lies in data quality. Video analytics could offer highly accurate digital timestamp when IoT implementation might be considered intrusive, especially when crossing over stakeholders' boundaries. At locations where, for security and safety concerns, deployments of IoT mesh network using technology such as NB-IoT or LoRa might not be feasible, the use of CCTV video already positioned at parking bays would enhance and/or create the process timeline.

For example, senses could be enabled in both landside and airside to offer a time marked view of events in the overall management of OTP. Captured data, including but limited to sensitized systems such as T-CDM and/or A-CDM, could align events along the same fine grain timeline.

Another candidate to consider is to predict with some level of certainty the propbabilities of both First-Bag and Last-Bag metrics are met. Such approach requires a predictive algorithm, learned or trained, from behavioral data collected of relevant stakeholders, from the control of natiional airspace, to the whereabouts of an assigned equipment.

The complexity of a BAP varies among airports, yet the process is often well-defined given the fixed infrastructure of the airport, in a way, a UTL (Unload-Transport-Load) view can encapsulate tasks and events appropriately. There are many environmental factors that could be part of the AI-based predictive approach, such as weather, parking bay change, apron incidents, manpower fluctuation, equipment readiness, and if a shared pool exists.

With these and other innovations, the contribution of an Smart Service Platform to airport operations could be realized with likely substantive benefits. Data integration - bringng corporate data and IoT data to bear on the different dimentions of operation could shed some light on the efficiency performance. Smart airport with zense could, e.g., cut down unnecessary stretch-out waiting due to unconfirmable arrival or departure times or delays, both improve and offer new passenger experience.

1 IATA, International Air Transport Association, is a trade association with the mission to represent, leading, and serving the industry.
2 OTP, defined by OAG ( is percentage of flights that arrive or depart within 14 minutes and 59 seconds (or under 15 minutes) of their scheduled arrival/departure times.
3 Large airports are those with 10-20 million departing scheduled seats for that year.

Supply Chain ZENSE


The full potential of IoT technology at key and critical operational points in a complete supply chain remains elusive, with partners being antsy at how it will, and if it can work as an integrative ‘glue’ from downstreams to consumption points.

In one stance, for the garment industry, RFID technology for item level tagging is unavoidable, further straining the industry to find solutions to a technology adoption such as IoTs that will revolutionize the industry, and stay ‘connected’ to the consumers after sales, and reduce significantly the cycle time from design to market.

We have designed, implemented, and demonstrated the end-to-end effects of IoT, specifically with RFID, in a complete high-end garment supply chain. The coverage begins at raw materials, following the upstreams partners, all the way to finished garment at the consumption point in retail stores in different regions. Supply Chain Zense is active at all time.

We capture essential supply chain information at and across all supply chain partners with IoT technology, creating senses via hotspots in raw materials warehouse, unique identification on WIPs in the factories, and finished garments on stackable racks in the distribution warehouse and shelf tracking & changing room monitoring in retail stores.

These senses across supply chain partners, in different locations in the Asia-Pacific region, are seamlessly stitched together based on the preference, or the zense need, of an authorized user in a visibility platform. Such purvey of both IoT and corporate information with personalized views is developed and enabled online, on-demand and on-target - an ubiZense approach.

While this innovative on-demand visibility provides not only about goods in process and in transit, but also synchronized real-time on-target movement of goods, safeguarding against supply chain risks and uncertainties. We have shared our experience in a number of occasions of the end-to-end adoption of RFID technology and design of the platform for supply chain visibility. We offer the next innovative step following the enablement of the Visibility Platform - the Visibility Cloud, visibility services on-demand for the supply chain industry.

NOTE: Our work has been recognized as a Merit award at the Asia Pacific ICT Awards 2011, presented in Thailand, Most Innovative Use of EPC/RFID (Gold) Award, and Best EPC/RFID Implementation (Bronze) Award at the GS1 HK RFID awards 2011, presented in Hong Kong. The project also has been showcased at the GS1’s IoT Centre of Excellence in Science Park, Hong Kong.

Logistics ZENSE


IoT disrupts the Logitics Industry at a time when the formulation of cyber logistics points to a greater potential for the integrative forces of global logistics service providers, further adding values to time-definite logistics processes and revamping operational approaches for digital logistics. For example, one could perceive and welcome IoT into the industry, bringing, for example, precision and accuracy of transportation of high-value goods with an Air Cargo IoT Network.

If we look back over ten years ago, we could understand the disruption of IoT is needed and timely to push the envelope further as we are readying ourselves to streamline logistics processes. In 2004, it was argued that the cyber logisics was here4:

We believe that a proper third-party information infrastructure, operated as a 4th party platform in cyber space, will enable e-Business [Digital Business] to be performed at the industry level. Such an e-platform can help logistic service providers to provide customization to client companies at the cost level of mass production. The platform can also allow information exchange involving other industries such as financial institutions, insurance brokers, and government agents.

ePlatform as a 4th party entity has been suggested to buoy the many 3rd party agents in a cyber environment with IoT networks to bring Zen in their logistics services. Logistics services must manifest online as e-Services, facilitating the physical aspects with effectiveness and efficiency.`

Air cargoes are high-valued goods. Delivery to your clients demands no wastage throughout the transport process. We provide a glimpse into a notion of e-Swap when handling the arrival of air cargo in a timely manner.

The arrival of air cargoes could be monitored and you do not usually want to have the cargo being held in a cargo terminal operator more than 24 hours. The longer the dwell time of your air cargo the likelihood that you would be charged with holding cost, and more importantly, the recipient of the cargo would not be happy, especially in the case where fresh seafood is concerned. The logistics service provider would like to be at the cargo terminal once the cargo is offloaded and slotted into the terminal warehouse. One would like to clear most of the necessary documentations when at site, and the operator can quickly verify your identity and your authority to transport given by the consignee. Such time-definite cargo zense can be achieved with the eSwap service from our zenseApp. We are working with major stakeholders to resolve data and regulatory hurdles, e.g., e-Airway Bill and customs clearance procedure, moving towards a likely IoT-based common approach to reach a higher level of operational efficiency.

NOTE: A patent pending, filed in 2018, of USPTO on the innovation of O2O (online-2-offline, not the traditional sense) AirHop in the Transfer of Possession (TOP).

44th Party Cyber Logistics for Air cargo, Springer 2004 by Chu, Leung, Hui & Cheung (

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